Nike Launches Web3 Studio for Co-Creation

Nike invites its community to create virtual sneakers in the.SWOOSH studio.

The.SWOOSH revolution is here! Nike officially opened its virtual creations space. The Web3 studio will allow the community to collaborate with Nike. Four winners will be able to collaborate with Nike designers in a 1:1 virtual creation.

The Instagram challenge #YourForce1 ran from January 26 to 29, and four winners will receive a $5k prize.

Nike and the metaverse

Nike is a strong advocate for NFTs, the metaverse, and NFTs. Nike has always had clear intentions when it comes to Web3 technology adoption and virtual worlds.

In 2021, RTFKT Studios was purchased by the company. Nike filed trademarks in December 2022 to create its Web3 studio. The #YourForce1 challenge demonstrates that Nike continues to invest in the metaverse.

Credit: .SWOOSH Studio

#YourForce1 Challenge

The #YourForce1 challenge began with the creative prompt “What if your story could be Air Force 1 history?” The prompt prompted the Nike community to create an Instagram moodboard with several guidelines.

The challenge’s four winners will collaborate with Nike designers to create a pair of virtual sneakers that can be used in the metaverse.

The challenge winners could be part of Nike’s NFT Drop signature collection. They could also earn royalties through the sale of their design.

The blockchain of choice, Polygon Network

The Polygon Network will feature Nike’s first collection of signature virtual sneakers. Mihailo Bjelic, co-founder of Polygon Network, tweeted his appreciation for the news.

Polygon Network is a leader in blockchain for non-fungible tokens. They partnered last year with Dolce & Gabbana, a luxury brand, to launch an exclusive NFT collection.

Two top NFT collections from Solana, DeGodss and y00ts, were also migrated to Polygon Network.

Finally, Nike’s first virtual collection of sneakers is on the horizon.

NFT News Today’s first article, Nike Launches Web3 Studio to Co-Creation, appeared first on NFT News Today.

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