Starbucks’ ‘Journey Stamps’ are selling well with a starting price of $2,000 per NFT collection.
Members and employees are trading Starbucks Odyssey NFTs feverishly. The beta experience was launched by Starbucks in December to select participants in the US. The Starbucks Holiday Cheer Edition 1 stamp sales have steadily increased to more than $100,000 in the past month.
According to Nifty Gateway, the last ‘Holiday Cheer Edition 1’ Stamp was actually sold for $19000. This NFT stamp comes in 5,000 editions. The Stamp unlocks many benefits and provides immersive coffee experiences.
How it works
The Polygon blockchain hosts Starbucks Odyssey NFTs. You can also buy Stamps with a credit card without having to own any cryptocurrency. The Odyssey experience was initially only available to employees and members of Starbucks. This number is steadily increasing and the price of the ‘Holiday Cheer Edition 1 stamp has risen above $2,000.
Members will be invited to join Starbucks Odyssey to gain access to the Starbucks Odyssey experience. To gain access, members will first need to log in to Starbucks Rewards. They then complete a series interactive activities, or “Journeys”.
Members will receive a collectible “Journey Stamp” (a Polygon-based NFT) once their Journey is completed. You can also trade your Journey Stamp on the market or keep it as a souvenir.
Starbucks Odyssey collection
There are four Starbucks Odyssey NFT collections. The most sought-after collection among traders is currently ‘Holiday Cheer Edition 1″. Collectors are speculating about the future value of this collection, as it was the first Starbucks drop. The collection could also have sentimental value for employees and Starbucks members.
The trading volume for the three other collections is much lower. The floor price of ‘Coffee Heritage’ is $225 and ‘Bean to Cup’ is $85, respectively, while the latest collection, ‘Doing Good’, is $60.
Starbucks is a company that knows how to engage its customers. The company has been able to seamlessly onboard millions of its members to Web3 in a fun and easy way. The company also plans to use Web3 as an extension to its popular rewards program – so keep your eyes peeled for limited edition Stamps.
NFT News Today’s first article, Starbucks NFTs in High Demand, appeared first on NFT News Today.