YSL Luxury Brand Launching Web3 NFT Campaign


Yves Saint Laurent Beauty (YSL) is launching a Web3 campaign in two parts to celebrate the release of Black Opium le Parfum, its new fragrance. Wunderman Thompson France and Arianee collaborated to create the campaign. Customers who purchase the fragrance online in France, the U.S. and the U.K. will receive non-fungible tokens. NFTs can be used to access exclusive content, gift vouchers, or private sales of the second Web3 activation.

Yves Saint Laurent, a luxury fashion house, was founded by Pierre Berge and Yves Saint Laurent in 1961. It is one the most well-known and respected fashion brands worldwide, known for its haute couture, ready to wear clothing and accessories. The brand’s reputation for innovation and pushing the boundaries has been earned over the years.

This brand’s most recent campaign is no exception to its reputation for innovation. YSL Beauty’s Web3 campaign shows how NFTs can be used to enhance and complement online shopping experiences. NFTs, a type digital asset, are unique and non-interchangeable. They cannot be duplicated. These are used often to represent digital art, digital collectibles and other digital assets.

Yves Saint Laurent NFT Campaign

Consumers who purchase the fragrance in multiple markets will be able to access a YSL beauty night block NFT (available only in 2,000 units) and a rarer edition of 14 units. Owners of this limited edition will also receive a bottle of the perfume and a curated YSL beauty kit. Access to two separate experiences will be granted by the NFTs in the first drop: private sales of the second Web3 activation, an yslbeauty.com voucher or content created exclusively for the fragrance by Nathalie Lorson.

All NFT sales will go to charity partners of the Abuse is Not Love program, which fights intimate partner violence. This campaign shows how beauty brands and retailers can make the most of emerging Web3 technologies such as NFTs to improve their online shopping experience.

This isn’t the first time YSL has entered the world of NFTs. YSL previously partnered with Web3 platform, P00Ls, for its Pride Blocks and Golden Block drops. This partnership helped to build a community that included 24,000 NFT owners. The YSL NFTs can be minted using the Polygon blockchain via Arianee protocol.

According to Deloitte’s Global Marketing Trends report, 41% of marketers plan to use blockchain technology in support of their advertising strategies in 2023 despite the market crash surrounding NFTs. This campaign by YSL Beauty shows how beauty brands and retailers can leverage emerging technologies such as NFTs to improve the online shopping experience, and make it more interactive and engaging for their customers.

The latest campaign by YSL Beauty is a wonderful example of how beauty brands and retailers can use NFTs to improve online shopping and make it more interactive for customers. This campaign demonstrates the versatility of NFTs and how they can be used to enhance online shopping experiences. YSL will donate all NFT sales to partners charities in the Abuse is Not Love program, which fights intimate partner violence.

The post YSL Luxury Brand Launches Web3 NFT Campaign appeared originally on NFT CULTURE.

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